The offer has been decided by marketing, advertising announced it, now pressure is on sales. It turns out that, compared to advertising, marketers spend twice as much on sales promotion, so they must be on to something. The advantage of sales promotion is that they are not too expensive for the company when compared with ATL advertising mediums like Television or newspaper. Advertising and sales promotion, being parts of the marketing mix, should be integrated with the marketing objectives and coordinated with other selling effort such as the efforts of salesmen. Advertisement is not only used by companies but in many cases by museum, government and charitable organizations. The goal of sales promotions is to persuade customers to take action quickly and make larger purchases. In this article, personal selling and sales promotion will be defined in detail, and the differences between the two will be discussed. Data and results are easily recorded. Marketing The 7 Components of a Brilliant Marketing Message The core of your marketing strategy is a message that expresses the essence of why a customer buys. Differences between Advertising and Sales Promotion. Comparison Chart; Definition; Key Differences; Conclusion; Comparison Chart. Sales involve one-on-one meetings, networking and calls. These are – Pull Strategy – The pull strategy attempts to get the customers to ‘pull’ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc. Advertising is defined as any form of paid communication or promotion for product, service and idea. The nineteenth century saw the introduction of magazines which also grew into a big advertising medium. Marketing and promotion can take place on a variety of mediums or platforms. If you think of marketing as a pie, the whole marketing pie can be divided into advertising, market research, media planning, public relations, community relations, customer support, and sales strategy. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image. While marketing is mainly concerned with the promotion and sales of the product, Public Relations (PR) is intended to create and manage a favourable image of the company amongst the public. The American Marketing Association defines marketing as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Its purpose is to drive sales to generate revenue. The goal is to get immediate sales as well as word-of-mouth mentions that may result in sales down the road. Promotion and advertising are marketing tools that are used by an organization and are aimed at increasing the sales of the organization while at the same time getting the product established as a brand in the eyes and minds of the public. Marketing is understanding the requirements of the customers in such a way that whenever any new product is introduced, it sells itself. Advertising is as old as trade and commerce. That means … Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Advertising and Sales Promotion! Sales Promotion. INTRODUCTION Advertising is a form of communication for marketing and used to encourage, persuade or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.The word advertising comes form the latin advertere” . Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. Sales means the front line of convincing the consumer “the price is right.” A lot of people would be surprised to realize they don’t have a sales plan in place, or that all their eggs are in the sales basket. Q2. Sales promotion in a specific sense constitutes those sales activities that supplement both personal selling and advertising and coordinate them and help to make them effective, such as displays, shows and expositions, demonstrations and other non-recurrent selling efforts not in the ordinary routine. Advertising and Sales promotion 1. The ancient Babylonians and the Romans contributed significantly to the early growth of advertising. One of the best promotion examples of a great content marketing strategy is H&M’s sales promotion strategy. Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff, or customers over a short time period. Content: Public Relation Vs Marketing. Advertising can involve a number of indirect methods to create the desired effect in a target audience, whereas sales promotions are not subtle or meant to be hidden in any way. Promotion is the major aspect of Advertising. Advertising. Basis for Comparison Public Relation (PR) Marketing; Meaning: Public Relations … At a fundamental level, there is a lack of agreement about what sales promotions accomplish and how they should be viewed. Sales promotion is increasingly being used to accomplish an ever expanding list of marketing objectives. Marketing managers use sales promotions to stimulate buying and increase consumer interest in a product. * Activity A: Define marketing message - Create advertisements. The four main tools of promotion are advertising, sales promotion, public relation and direct marketing. Basis for Comparison Sales Marketing; Meaning: Sales refers to the process of selling, whereby product is offered for sale to the customer at a certain price and at a given period of time. Though some invest on paid ads online; however, the cost is still cheaper compared to traditional marketing. The following are the differences between Advertising and Sales promotion: Advertising vs Sales Promotion, Propaganda. According to marketers, sales promotion includes those sales activities that supplement both personal selling and advertising, and coordinating. The two terms are closely interrelated and at times it becomes difficult to find out difference between promotion and advertising. ADVERTISING Name: RAHUL MONDAL S.I.F C.U.S.A.T 2. * Activity E: Increase ticket sales - Define objectives. Related articles: 7 Online Marketing Strategies And Examples Every Entrepreneur Should Learn Today. Sales Promotion Goals. Examples of promotions include discount sales, free samples, coupons, refunds, prizes, displays, demonstrations, contests and premiums. Similarly, however, it contains inconsistent findings (Ortmeyer et al 1986). Promotions usually don’t cost a lot of money like advertising does, and you might even do promotions daily, depending on the type of business you run. The message of a marketing campaign transmits what kind of people can use the product, what kind of environment best suits the product and other related information. _____ is irregular in nature. The advertising-to-sales ratio is a measure of how successful a corporation's advertising strategies are. * Activity B: Compare ticket sales before and after the ad campaign - Measure the effectiveness of advertising. Sales promotion is the connecting link between personal selling and advertising. Marketing focuses on creating a market for the product, and building reputation whereas advertising focuses on seeking public attention. Marketing is a long-term process. Sales Promotion - Marketing aptitude questions Q1. More such techniques of sales promotions are discussed below. It is a short term tool adopted by the marketer to increase the sales of the particular product / service in a particular area for a particular period of time. Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine. The message is communicated through marketing materials, which create tone and personality of the product as well. The modern day of advertisement agency has its origins during this period. The ratio is used to assess whether the company's marketing and advertising … Marketing strategy can be broken down into the 4 P’s: product, place, price and promotion. … Marketing as such is not direct and it uses various methods like advertising, brand marketing, public relations, direct mails and viral marketing for creating an awareness of the product. Sales promotion strategies can be divided into three broad types. Guest blog written by Chip Doyle In 2005, I wrote an article outlining the differences between marketing and selling. Sales promotion is an important and specialised function of marketing. Marketing is done with the intent of increasing sales while Advertising is done with the objective of inducing customers. With Google Analytics and the insights tools offered by most social media channels, you can check on your campaigns at any time. Small businesses and startups may lack the staff for separate sales and marketing departments, relying instead on just one or two people to handle both responsibilities. Promotion strategy is ideal because it is easy to set up and offers a short-term benefit for small or medium-sized businesses.And the primary goal of advertising is to build a long-term brand picture, and the main target of advertising is to achieve optimum sales rapidly.Therefore, the marketing cycle is shorter than the promotional duration. Sales promotions are often temporary, but when the economy is weak sales promotions such as coupons become even more popular for consumers and are used more frequently by organizations. Inside H&M is their way of offering customers valuable information about their collections and fashion trends from the industry focused on local culture. ANSWER: (3) Cheap bargain . Think of marketing as an umbrella for advertising, public relations and sales promotion. Advertising, while the most in-your-face slice of the pie, is still only one slice of the marketing … Sales Promotion Strategies. Sales are really interpersonal interactions. Moreover, compared to the literature on advertising, the literature on sales promotion expenditure is fairly meagre. The traditional mediums include print, radio, television, direct mail and telephone; while the online mediums include email, social media, pay per click marketing, search engine marketing, and mobile marketing. * Activity D: Advertise on social media and YouTube - Choose advertising tools. While this can make it easier to create a comprehensive marketing and sales plan, it can also mean that more energy gets directed to one side of the equation. As the noise of competitors rises, you will find more and more companies using sales promotions techniques. Digital marketing is cost-efficient. 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